WEST POINT, MS — In the latest of a series of agreements with B.A.S.S., the world’s largest fishing organization, Mossy Oak has become the presenting sponsor of the Bassmaster Elite Series tournament on the upper Chesapeake Bay.
Mossy Oak, the official pattern of B.A.S.S., recently became the title sponsor of the Mossy Oak Bassmaster High School Series presented by DICK’S Sporting Goods, and it’s a new supporting sponsor of the Carhartt Bassmaster College Series presented by Bass Pro Shops.
“Competing in the Bassmaster Elite Series represents the pinnacle of competitive bass fishing,” said Ben Maki, Sr. Vice President and Chief Marketing Officer. “We’re excited to get our Elements Agua pattern exposure at the Chesapeake Bay tournament and continue our growth in the fishing world at all levels.”
Mossy Oak’s new Elements Agua fishing lifestyle pattern was launched during the annual ICAST fishing tackle trade show in Orlando last summer, when it also became the Official Pattern of B.A.S.S. The Mossy Oak Elements Agua B.A.S.S. Edition Pattern features the B.A.S.S. logo embedded in the camo design.
“We are grateful that Mossy Oak has invested in the future of our sport by sponsoring our High School and College Series programs,” said Bruce Akin, B.A.S.S. CEO. “Becoming a presenting sponsor of the Huk Bassmaster Elite at Chesapeake Bay presented by Mossy Oak will expose the Elements Agua camo pattern to many thousands of fishing fans who follow our Elite events in person and through our magazines, television show and online coverage. We are proud to be associated with this great lifestyle brand.”
In addition to the B.A.S.S. sponsorships, Mossy Oak has assembled a pro staff comprising some of the brightest stars in professional bass fishing, including Elite anglers Kevin VanDam, Gerald Swindle, Ott DeFoe, Jordan Lee and Brandon Palaniuk.
The Chesapeake Bay Elite event is the eighth of nine regular-season Bassmaster Elite tournaments. It will be held July 26-29 and will be a make-or-break event as competition heats up for the Toyota Bassmaster Angler of the Year title.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan Outdoors, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by DICK’S Sporting Goods, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association and Mack’s Prairie Wings.
Public Relations Content Manager